GROW YOUR PRESENCE WITH SEO.
HIGH QUALITY SEO
What is On-site SEO?
On-site SEO is a strategy that helps optimises your business website pages for keywords to increase visibility and website traffic. This involves title tags, meta data, headings, content, internal linking, backlinks etc.
Keywords.
Improve your site ranking with keyword research. By reviewing your keywords, targeting your audience, and optimising your site you can increase your SEO presence. We review your competitors search terms, anchor texts, on-page SEO, Search Engine Results Pages (SERPS), and other ranking factors to ensure you are capturing your audience’s keywords. SERP rankings are targeted by introducing Image, URL, and Page Title naming conventions targeted to your audience. We can help you identify your keyword cannibalisation.
Why competitor analysis?
Seeing the keywords your competitors are ranking for and comparing it to your own targeted keywords allows you to develop strategies to compete against those keywords. You may have missed some critical keywords, or find products or services your competitors are offering that you wish to compete with. You may also find that your target keywords were too broad or narrow. Analysing your competitors gives you the information to develop a competitive edge in your niche.
What are backlinks?
Think of a backlink as a referral from someone else’s website to your website. The quality of the website referring traffic to your website will rank the quality of the backlink. For example, .gov is a highly rated backlink source, whereas, a link from say a spam or mature content website could negatively impact your SEO.
What is Local SEO?
Local SEO is a search engine optimisation (SEO) strategy that helps your business be more visible in local search results on Google. Any business that has a physical location or serves a geographic area can benefit from local SEO. Local SEO includes targeting Map Packs.
What matters for local SEO?
Local Map Pack. The local map pack is displayed for standard organic Google search listings, however, separate algorithms power the main Google search results for local rankings and the local map pack results. As a result, a local business has the opportunity the appear within both the main organic search results and the local map pack at the same time.
Just as it is in Google’s traditional search algorithm, localised content and local link popularity are factors. This means it is important to have a landing page for each of your business locations. These pages should include your business name, details such as address and phone, as well as optimised titles/meta titles and meta descriptions. These locations should be considered in your content marketing and link building strategy. Additionally, location-based factors like Google My Business listings, local citations, and reviews by your local customers, are taken into consideration for Local SEO rankings. In summary, as with all SEO, website content is a big factor, however, Local SEO adds location-based factors like Google My Business, citations, and reviews.
What is Technical SEO?
Technical SEO
High Quality Technical SEO improves your website’s technical aspects to increase the ranking of your pages in search engines and overall SEO score.
It makes a website faster, easier to crawl, and understandable for search engines. These are the pillars of technical optimisation, and should form a part of your SEO Strategy.
Technical SEO focuses on improving elements on your web pages to get higher rankings by reviewing and adding Images, Image Naming, Structured Data, sitemaps, URL Structure, Site Navigation, Page Speed etc.
Site Health is important!
Resolving site health errors not only improves your on page SEO rankings, but it can also speed up your site loading times and improve user experience.
This is critical for retaining customers, growing your brand, and holding a high SEO score.
Increased website health improves your Search Engine Optimisation rankings and SERP results.
